The popularity of Indian TV series even helped a TV station turn its financial fortunes around. “Indian programs have their own market, which is dominated by people in the middle lower class and aged 35 or older,” Hellen Katherina, executive director of research institute Nielsen Media Indonesia, told the Post.Īccording to Hellen, Indian series were well received by Indonesian viewers because of the many cultural similarities, such as strong family bonds, extreme wealth gaps between the rich and poor and a touch of religious values. Research from Nielsen Media Indonesia has found that Indonesian viewers of Indian television are predominantly found in small town and are in lower income brackets. Ankhita Sharma, Sangeita Chauhan, Samridh Bawa and Sahil Uppal were greeted enthusiastically by fans at Cilacap Square. In February, 2020, TV station ANTV brought stars from the popular Indian series Swabhimaan to Cilacap.
Since 2015, Indian TV stars have spent months or even years touring Indonesia’s small towns like Cilacap in Central Java for “meet and greet” moments with thousands of enthusiastic fans. While Hallyu (Korean Wave) fans plan on making the trip to South Korea at least once in their lives, Indonesian fans of Indian TV series are visited by their favorite stars in their hometowns. However, members of the country’s middle to lower classes who live in small towns still have a passion for Indian pop culture
Indonesia has seen a steady rise in the number of K-pop fans over the past 20 years, especially among the middle to upper classes.
Thu, 08:36 1007 fc6853813033f564188675f8bda8d9f3 1 Entertainment bollywood,Mahfud-Ikhwan,Isabella-Fawzi,nielsen,ANTV,Multivision-Pictures Free
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